Former Nintendo of America president Reggie Fils-Aimé has joined the GameStop board of directors, the retail company announced today. Fils-Aimé, along with two more new board members, was brought on to help guide the company back to profitability.
“The board refreshment and governance enhancements announced today represent an important milestone in GameStop’s transformation as we continue to evolve the company’s business strategy for long-term success,” said GameStop chief executive George Sherman in a statement.
In a tweet announcing the news Fils-Aimé said, “The gaming industry needs a healthy and vibrant @GameStop. I look forward to being a part of @gamestopcorp Board and helping to make this happen.”
Fils-Aimé was added along with veteran retail business executive Bill Simon and PetSmart CEO J.K. Symancyk as part of the reshuffle. “We are pleased to welcome Reggie, Bill, and J.K. to the board,” says Sherman. “They are each highly qualified and bring significant, relevant experience to our turnaround,” Sherman added. “We look forward to immediately benefitting from their expertise and perspectives as we navigate the evolving gaming and retail environments, execute on our strategic initiatives and prepare the Company to maximize value-creation associated with the next generation of console launches later this year.”
Reggie Fils-Aimé served as president of Nintendo of America from 2006 to 2019, overseeing successful hardware launches such the Nintendo Wii, 3DS, and Nintendo Switch, as well as some disappointments like the Wii U. Fils-Aimé retired in April 2019.
GameStop has posted quarterly losses since the growth of digital game sales and online retailers like Amazon. Since the end of 2019, GameStop has been experimenting with creating experiential stores across Tulsa, Oklahoma. Bringing aboard veteran businessmen like Fils-Aimé appears to be another decision to try and save the business which previously failed to find a buyer in 2018.
Matt Kim is a reporter for IGN. You can reach him on Twitter.