Nintendo Trademark Applications Appear For A Pikachu ‘Car’ Named, Yes, The Pi!car!

There are plenty of Pokémon to choose from these days but Pikachu remains the franchise mascot and the Pocket Monster of choice for a huge number of fans. The little electric rodent has adorned countless objects over the last two-and-a-half decades, from billboards to board games, anti-bacterial wipes to aircraft.

That the little guy should adorn a car is nothing new, but that he actually is the car is slightly more unusual. As reported by our friends over at Japanese Nintendo, Creatures Inc., Game Freak, and Nintendo recently applied for a new automobile-based Pokémon trademark: Pi!car!.

Originally filed on 13th August 2020, it apparently relates to a joint project between The Pokémon Company and Japanese car manufacturer Toyota for a compact little runner which emits no fumes (presumably running on electricity, unless all involved are totally missing a trick). The three applications, published yesterday in Japan, apparently use the ‘vehicle’ and ‘education and entertainment’ categories and cover both the name and the design of the Pikachu-based car.

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